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Selling a product or service to a customer is the most basic principle of business. When you make a sale, things begin to happen. Action is required.  Before you even begin your business, you may require funding. You have to sell the concept first. Once the concept is sold, things start to happen. Once a customer is acquired, the manufacturing, hiring, building, serving, representing, and consulting begins. A purchase order and invoice are created. Money exchanges hands. Cash flow is set in motion. All this happens because something was sold. Businesses succeed and grow because something is sold.

 

Sell yourself first...

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When my basketball career finally ended in France due to my own health- related reasons, my promise to my brother did not end. I put his picture on the side of every bag of coffee, and the Corey McMullen Leukemia Fund is still alive and well today. Thousands of kitchens have a photo of Corey in them. Every year, when we are nominated for the Los Angeles Leukemia and Lymphoma Societies Man of the Year, Corey is remembered. And when he is remembered, I feel good.

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americas coffee, coffee roaster, coffeehouse, newhall coffee, patriot, revolution, shop local, shop local revolution, shop small -

In 1774 when American patriots stopped drinking English tea in order to stop funding the British Army, the concept of shopping local began. American patriots realized that their purchase of tea sent money and profits back to England where it could be used in the war against them. An entire tea-drinking culture stopped drinking tea and began drinking coffee instead.

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My first location preference was given to Starbucks, and I had to accept a location rich in charm but poor in foot traffic and even street traffic.

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americas coffee, coffee roaster, coffeehouse, newhall coffee, patriot, revolution, shop small, support our troops -

In early 2003, when the United States attacked the country of Iraq, we wanted to do something to help. We felt that if we sent some of our coffee to our troops that we would be supporting them in a small but measurable way.

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