Medium Roast: Ahhhh, California! First introduced in SoCal Costco Wholesale stores, This exclusive blend is similar to our Newhall Blend: rich & delicious with a smooth aftertaste. Our original California blend was inspired by California's active lifestyle. Drink a cup, then get outside, get active and enjoy the vast beauty that is California. You don't have to live here to love here. Enjoy the taste of california anywhere. Whole Bean only.